Arts Boston Jr.

Arts Boston Jr.

Advertising, Email Marketing, Graphic Design, and Web

Serving a constituency of nearly 200 arts and cultural groups in Greater Boston, ArtsBoston allows the arts to be accessible to a wider audience through a cost effective means to help market the groups' programs. Part of their programming is ArtsBoston, Jr. This program encourages youth attendance at cultural events. This campaign was executed to raise awareness and attendance. Periodical advertisements, retail promotional posters, and web banners were developed for the campaign.